Keyword Research Tools, Tips and Techniques for SEO
Keyword Research Tools, Tips and Techniques for SEO – Welcome to learn how to do keyword research with keyword tools for search engine optimization.
Welcome to learn all about keyword research tools, tips, tricks and techniques for search engine optimization (SEO) for high ranking of your website and blog in search engines like Google, Yahoo, Bing etc.
Keyword Research is basically is a process of selecting the most optimum performing keyword phrases that can help visitors find your site through search engines.
What is Keyword Research?
Keyword research is always first step towards successful search engine optimization of your website or blog. Without effective keyword research and SEO, you cannot help your website or blog rank high is search engine search results.
Therefore, the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a site or blog like yours. This is what is called keyword research.
How to Do Keyword Research for Website or Blog to Rank High in Search Engine Search Results
Well, according to Google keyword tool, over 8195206 searches were performed for “travel” in 2015. Now in order to rank high for this term you would have to compete with high end websites such as travel.com or travelocity.com.
Now that might be your ultimate goal but if you are just starting, there is little to no chance you will be ranked high enough to receive any traffic for the term.
So, how to proceed? 🙁
Well, Read further. 💡
Keyword Research Tips
If you were to do a little keyword research, you might find more specific terms with much less competition like “group travel” or “travel destination” or “travel inn“. Obviously, the number of searches is much less with these phrases but your chances of ranking high will be much more.
One way to search for keywords is to focus on identifying as many keywords as possible that are related to your website and target audience. It is a good idea to start with identifying 100 to 150 keywords related to subject of your websites.
Alternatively you can start with 10 to 15 generic terms and latter expending them into keywords. The most generic keywords are the most widely searched, but also the most competitive and sometimes bring mediocre conversion rates. So my take is to search for little less competitive keywords tightly describing theme of your website.
Keyword Research tools like Wordtracker and Google Keyword Tool can be used to expand on your initial list of starting out keywords. These tools allow you to find the number of searches being made on a particular term and also look for all related terms that include your search term.
Wordtracker and Google Keyword Tool are the two most widely used services that give you the ability to research and find out what people are actually searching for on the major search engines along with information on how popular a search term was in the last 30 or 60 days.
Top 5 Keyword Research Tools and Services
Google AdWords Keyword Tool
A must use keyword research tool from Google. This is also the most widely used FREE keyword research tool by people why advertise on the internet mainly with Google AdSense.
Keyword research tool for SEO, PPC, link building and blogging. This is one of the most used keyword research tools. If you are serious about search engine optimization, then Wordtracker is a must have software for any search engine marketing professional.
Google Suggest is a great way to find synonyms and related word suggestions. Just start typing your search term and you will see a drop down list of related terms.
WordStream is a good Keyword research tools for pay-per-click marketing and search engine optimization.
Thesaurus service is very similar to Google Suggest and helps to find synonyms and antonyms of words.
So, how do you do your keyword research? Which keyword research tools do you use? Do share your tips and ideas. 🙂